Apart from last weekend’s review in the New York Times, it’s fair to say there hasn’t been a giant load of critical appraisal of my book in the mainstream press. I’ve had a lot of publicity — numerous radio interviews, TV appearances, and excerpts on various high-profile web sites — and all that has been great. But until recently I was hankering to have the book legitimized by the stamp of a respected reviewer. I almost didn’t care whether the reviewer loved or hated it. I just wanted someone to care enough about it to share their opinion. (Authors who tell you they don’t care about reviews are lying.)
I say “until recently” not because the rare honor of a NY Times review has come as a pick-me-up (it has), but because I’ve also started to take heart from the feedback the book is getting from the people who, I now realize, are the most important critics: ordinary readers. These are the people the book was designed to reach. And consistently they are turning up unsolicited on Amazon’s web site to rave about how it has taught them something. To know that you have touched something in people’s lives through your writing is a wonderful feeling. It’s the only reason, really, to write.
There are now 33 reviews on the Amazon site, 28 of which gave The Unfair Trade either four or five stars. Few, however, have captured the essence of what I was trying to achieve as much as the latest one from, it so happens, a Lutheran Pastor.
Here’s what Bror. Erickson had to say:
If you are like me, you try to read books on finances every once in awhile, maybe one or two a year. You try to be as responsible as you can with your income, and find yourself struggling from time to time, and wondering how it is all going to work out. If you are like me, you also find books on finance to be extremely boring and hard to read, not understand, just hard to read, perhaps painful. This book is an exception to that rule. It may not help you balance your check book, but it explains why you are having a harder time doing that than your parents did. And the book is a fascinating and easy read.
Michael Casey takes you one by one into the lives of people who have been affected by the Global Economy, and then shows how and why this has effected you. He isn’t out trying to find victims, and rant about banks and rich people either. He shows why people make the decisions they do when they do. And how it is that the decision makes sense, and then why these decisions become so destructive. It’s a balanced book that isn’t going to sell you on state controls, but isn’t necessarily going to say free markets is the answer either. In the end, you get a much deeper understanding of what is happening to our economy, where it is going than one might watching any news channel on T.V. He shows how we are all tied together for good or bad, and perhaps why it is we can’t ignore what is happening in other parts of the world. It is a fascinating read for anyone that has any interest in understanding how globalization works.
Brother Erickson, I’m glad my book got through to you. Thank you for making my day.